INSIGHTS ASSOCIATION (FKA: MARKETING RESEARCH ASSOCIATION)

BUD · Budget/Appropriations

Advocacy for FY2025 funding of the Census Bureau; support for transparency and outsourcing of the Census Household Panel (formerly known as the Ask U.S. Panel); opposition to Sec. 621 of House Appropriations FY25 CJS bill; opposition to Section 741 of the FSGG appropriations bill.

COM · Communications/Broadcasting/Radio/TV

Support for comprehensive federal consumer data privacy legislation. Reforming the Telephone Consumer Protection Act (TCPA) restrictions on autodialer calls to cell phones. Requiring white listing of legitimate market research callers from call blocking and labeling. General issues: consumer and data privacy; online behavioral tracking; data security and security breach notification; data brokers; Big Data; artificial intelligence. Reforming the Protecting Americans Data from Foreign Adversaries Act (PADFA) to make it work.

GOV · Government Issues

Urging reinstatement of missing census data. Support for transparency and outsourcing of the Census Household Panel (formerly known as the Ask U.S. Panel) and opposition to any similar efforts/programs that would compete with the insights industry. Opposition to amendments and legislation that would make response to the American Community Survey (ACS) voluntary instead of mandatory or do away with the ACS entirely; opposition to other legislation and amendments harming the conduct of the ACS and the decennial Census; and preparation for the 2030 Census. Urging OMB to recognize the validity of online market research. Support for the Yellow Pages test and competitive sourcing of government services and for the Freedom from Government Competition Act (H.R. 1554).

Literal federal measure citations: H.R. 1554

LBR · Labor Issues/Antitrust/Workplace

Urging the appropriate classification of research subjects as independent contractors. Support for independent contractor status protections; opposition to the PRO Act unless amended to protect research subjects. Opposition to uncompensated noncompete agreements, for anyone but senior staff.

TRD · Trade (domestic/foreign)

Support for international trade agreements, like USMCA, that promote digital trade and combat data localization policies and cross-border restrictions on data privacy.

TAX · Taxation/Internal Revenue Code

Support for the Freedom to Invest in Tomorrows Workforce Act (S. 756, H.R. 1151), which would expand qualified expenses under 529 savings plans to include postsecondary training and credentialing, such as licenses and professional certifications and certificates.

Literal federal measure citations: S. 756, H.R. 1151

CPI · Computer Industry

Support for legislation regulating artificial intelligence that is carefully focused on high risk use and reasonable transparency measures.