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California 20252026

SB 1273

Alcoholic beverages: tied-house restrictions: instructional events and promotional lectures: advertisements.

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Source: Open States / PluralUpdated 2026-09-12 13:12:55 UTC.

Official record

Measure details

Jurisdiction
California
Session
20252026
Chamber
upper
Classification
bill
Subjects
Alcoholicbeverages, advertisements, instructionaleventsandpromotionallectures, tied-houserestrictions
Introduced / first action
2026-02-20 00:00:00

Alternate titles

  • Alcoholic beverages: tied-house restrictions: instructional events and promotional lectures: video advertisements.
  • Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.

Source-supplied abstracts

Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law, known as tied-house restrictions, generally prohibits a manufacturer, winegrower, manufacturer's agent, rectifier, California winegrower's agent, distiller, bottler, importer, and wholesaler, and any officer, director, or agent of any of those persons, from giving or lending money or a thing of value to a person operating, owning, or maintaining any on-sale premises where alcoholic beverages are sold. Existing law provides certain exceptions to this prohibition if specified requirements are met. Existing law authorizes certain licensees or their representatives to conduct or participate in certain instruction or instructional events, as specified, if specified conditions are met. In this regard, specified information, pictures, illustrations, and depictions of the retailer's premises, personnel, and customers may be listed in advertisements for the event if the pictures, illustrations, or depictions are relatively inconspicuous in relation to the advertisement as a whole and video is not permitted. This bill would make changes to the provisions related to advertising for the events described in the above paragraph, including, among other things, authorizing the advertisement to include videos of the retailer's premises, personnel, and customers and contain or consist of pictures, illustrations, videos, and graphical depictions. The bill would prohibit videos of the retailer's premises, personnel, and customers from being longer than 60 seconds in duration. The bill would remove the requirement that the specified information and any pictures, illustrations, or depictions be relatively inconspicuous in relation to the advertisement as a whole. Existing law authorizes specified information of a winegrower, wine importer, or winegrower's agent licensee, the brand names of wine being featured, and the time, date, location, and other identifying information of a wine promotional lecture at retail premises to be listed in advance of the event in an advertisement of the off-sale or on-sale retail licensee. This bill would also authorize the advertisement to include pictures, illustrations, videos, and depictions of the winegrower, wine importer, or winegrower's agent licensee and would authorize the advertisement to contain or consist of pictures, illustrations, videos, or graphical depictions. Existing law authorizes a licenseholder or on-sale retail licensee to advertise an instructional tasting event to the general public, and specifies that permitted advertisements include flyers, newspaper ads, internet communications, and interior signage. This bill would instead authorize a licenseholder or on-sale retail licensee to advertise an instructional tasting event, and would remove the provision that specifies what advertisements are permitted.

Sponsors

Source-supplied history

Actions

  1. Enrolled and presented to the Governor at 3 p.m.

    executive-receipt

  2. Assembly amendments concurred in. (Ayes 40. Noes 0.) Ordered to engrossing and enrolling.

    amendment-passage, committee-passage, committee-passage-favorable

  3. In Senate. Concurrence in Assembly amendments pending.

  4. Read third time. Passed. (Ayes 77. Noes 0. Page 6499.) Ordered to the Senate.

    passage, reading-1, reading-3

  5. Ordered to third reading.

    reading-1, reading-3

  6. Read third time and amended.

    amendment-passage, reading-1, reading-3

  7. Ordered to third reading.

    reading-1, reading-3

  8. Action rescinded whereby bill was read third time, passed, and ordered to Senate.

    passage, reading-1, reading-3

  9. In Assembly. Held at Desk.

  10. Ordered to the Assembly.

  11. In Senate. Concurrence in Assembly amendments pending.

  12. Read third time. Passed. (Ayes 70. Noes 0. Page 5985.) Ordered to the Senate.

    passage, reading-1, reading-3

  13. Read second time. Ordered to consent calendar.

    reading-1, reading-2

  14. From committee: Do pass. Ordered to consent calendar. (Ayes 15. Noes 0.) (June 24).

    committee-passage, committee-passage-favorable

  15. From committee: Do pass and re-refer to Com. on APPR. with recommendation: To consent calendar. (Ayes 18. Noes 0.) (June 10). Re-referred to Com. on APPR.

    committee-passage, committee-passage-favorable, referral-committee

  16. From committee with author's amendments. Read second time and amended. Re-referred to Com. on G.O.

    amendment-passage, committee-passage, reading-1, reading-2, referral-committee

  17. Referred to Com. on G.O.

    referral-committee

  18. In Assembly. Read first time. Held at Desk.

    reading-1

  19. Read third time. Passed. (Ayes 40. Noes 0. Page 4130.) Ordered to the Assembly.

    passage, reading-1, reading-3

  20. Read second time. Ordered to third reading.

    reading-1, reading-2, reading-3

  21. From committee: Be ordered to second reading pursuant to Senate Rule 28.8.

    committee-passage, reading-1, reading-2

  22. Set for hearing April 13.

  23. From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0. Page 3658.) (March 24). Re-referred to Com. on APPR.

    committee-passage, committee-passage-favorable, referral-committee

  24. Set for hearing March 24.

  25. Referred to Com. on G.O.

    referral-committee

  26. Read first time.

    reading-1

  27. From printer. May be acted upon on or after March 23.

  28. Introduced. To Com. on RLS. for assignment. To print.

    introduction, referral-committee

When supplied by the API

Related measures

No resolvable related measure is supplied.