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Colorado 2026A

SB 174

Prohibit Lead Generation Legal Marketing

Source: Open States / PluralUpdated 2026-09-11 17:11:02 UTC.

Official record

Measure details

Jurisdiction
Colorado
Session
2026A
Chamber
upper
Classification
bill
Subjects
Business & Economic Development, Professions & Occupations, State Government
Introduced / first action
2026-04-21 00:00:00

Source-supplied abstracts

The act establishes that the practice of lead generation marketing for legal services is a deceptive trade practice that is subject to enforcement under the 'Colorado Consumer Protection Act'.     'Lead generation legal marketing' is defined in the act as a form of marketing in which a lawyer, law firm, or licensed legal paraprofessional pays money or other compensation to a third party to receive information about a potential client or case, including the potential client's contact information or information about the potential client's legal issue or case.     Unless a person meets certain criteria, the act prohibits a person from paying money or other compensation for lead generation legal marketing services, engaging in the practice of lead generation legal marketing, or selling leads to an attorney, law firm, or licensed legal paraprofessional.     A person may solicit or market for legal services in Colorado only if the person is:Authorized by the Colorado supreme court to practice law in Colorado;Working on behalf of a person authorized by the Colorado supreme court to practice law in Colorado and that person is clearly identified in any advertisement, marketing materials, information, or resources; orA nonprofit organization that engages in legal services.     The act establishes that a person that engages in the practice of lead generation legal marketing may be subject to both civil and criminal penalties.(Note: This summary applies to this bill as enacted.)

Sponsors

Source-supplied history

Actions

  1. Governor Signed

    executive-signature
  2. Sent to the Governor

    executive-receipt
  3. Signed by the President of the Senate

    passage
  4. Signed by the Speaker of the House

    passage
  5. House Third Reading Passed - No Amendments

    passage, reading-3
  6. House Second Reading Special Order - Passed - No Amendments

  7. House Committee on Judiciary Refer Unamended to House Committee of the Whole

    committee-passage, referral-committee
  8. Senate Third Reading Passed - No Amendments

    passage, reading-3
  9. Introduced In House - Assigned to Judiciary

    introduction
  10. Senate Second Reading Special Order - Passed with Amendments - Committee

  11. Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole

    committee-passage, referral-committee
  12. Introduced In Senate - Assigned to Judiciary

    introduction

When supplied by the API

Related measures

No resolvable related measure is supplied.